Goodbye Bell Street - boutique closing in July 2018

After five years and thousands of bridal appointments it is with regret that I have to announce The Secret Dress House will be closing when we reach the end of our tenancy at 12 Bell Street in July.  After July I won’t be taking new orders but I’ll be continuing to sell my samples and seeing current orders through my studio space at home until the last wedding on our books in 2019. 

While we’re here though we’re business as usual.  Yes, it does mean that all of my stock must go so we’ve got some amazing offers on here in the boutique.  All of my dresses can be sold as samples and they’re reduced by at least 50% of the RRP - with our beautiful designers on our books then it’s a brilliant chance to grab a bargain.  If you’d still like a new dress from us then we can offer 10% off the RRP too. 

In terms of existing brides, everyone is aware of the situation and all orders will of course be fulfilled.   

About Me & Why I’m Closing down

I adore the business, it is my first baby and it’s going to be devastating not to continue helping my lovely brides find their dress, but my situation changed when I became a mummy to my little boy Alfie.

Ever since then I have found it increasingly challenging to juggle. I have hundreds of weddings in the calendar every year, brides that I pride myself on giving the perfect service to. This takes so many hours in the day to manage it’s been a huge roller-coaster of emotions and effort to keep up.

As we neared to end of our tenancy I faced the daunting challenge of relocating the business. I thought long and hard about it and came close to taking on a new premises but something wasn’t right, there just aren’t enough hours in the day. Something needed to give so sadly it’s The Secret Dress House that will eventually go to give me more time with Alfie.  This summer for the first time for many years I plan to have a lot of fun with my family before he heads off to pre-school in September. 

It’s been such a pleasure to be part of the bridal journey for so many of you and I’m so sad I will miss the excitement and buzz that comes with every bridal appointment.  Over the years my staff have thrown themselves into the appointments and it is the personal service and attention to detail that has seen us grow from the new kids on the block to Surrey’s best reviewed bridal store. I am so grateful to everyone who has worked with us over the years and pulled out all the stops to make our customers feel so welcomed.   

If you bought your dress from us or plan to visit us before we close I hope you have an amazing time, we have certainly loved having you and would love you to be part of our history. 

Kelly x

(Pic above by Captive Photography and make-up by Victoria Chainey)



I can't believe I'm writing about January already when I am NOT AT ALL ready for Christmas and the Big Man hasn't even made his visit yet.  

But on it will come so I thought it was worth telling you all about our January sample sale next year.  It'll be the first Saturday 'back to work' if you will (6th January 2018) and we won't be taking appointments so pop in as soon as you can.

There will be some UNBELIEVABLE bargains as I've got some dresses that absolutely must go by the end of the day so you can make me an offer on those, otherwise there will be at least 50% off the retail price.  BARGAIN.  Things you need to know are:

  • My samples are sizes 12s and 14s.  They can normally be easily altered to fit a wider breadth of sizes from 6 to 18 but we can look at this when you're trying them on
  • Appointments will be on a first come first served basis so if you want to pick from the cream of the crop get here for opening at 10am
  • We'll limit to a three dress try on for each bride
  • You'll need to pay for the dress in full and take it away with you that day
  • We'll arm you with details for a credible seamstress & dry cleaner
  • There will be dresses available from all of our designers we stock with some amazing bargains from 2017 & 2018 stock

As a friendly word of advice I'd say 'sample sales' are for brides who have a fairly clear idea of what they're looking for and want to snap something up that day - great if you want to find a dress at a lower price or there is less than six months to your wedding day.  If you're newly engaged and would like to try on lots of different styles then while we'd love to help you, I'd say come and see us on a different day to give yourself time to browse and try on etc.

Drop me an e-mail if you have any questions, otherwise here's wishing you all a VERY MERRY Christmas and a happy new year,

Kelly x



Kelly Harvey-WelshComment

It’s Christmas, my absolute favourite time of year I’d have my tree up all year if I could.  To get in the swing with the festivities I wanted to offer something to my lovely brides to celebrate Christmas coming and the end of another fabulous year.  So, as of 1st December 2017 anyone who purchases their dress from us will enter into a draw to win £500 towards their dress.  There are rules of course, as Monica Geller says ‘rules make the game fun’ and they are as follows:

1.       Dress must be purchased in December 2017

2.       Draw only applies to full price dress purchases

3.       Draw will not apply to sale dresses

4.       Bride must place their order as normal and £500 will apply to the balance to be paid when dress arrives in the boutique

5.       Draw will be made on Wednesday 3rd January 2018

Kelly Harvey-WelshComment
Special Designer Event - Rembo Styling Weekend

First Look at 2018 Wedding Dresses

  • The complete Rembo Styling collection in store for one weekend only
  • Including brand new 2018 dresses and the vintage collections
  • At the Secret Dress House Bridal Boutique, Reigate 
  • Book tickets below for weekend Sat 7th to Sunday 8th October
  • Appointments will be charged at £20 per consultation redeemable on purchase of a Rembo dress.   

Book online or call us on 01737 243686 for more information.